Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. Amazon named it one of the best books of the year and it received the Berry Book Prize from the American Marketing Association as the year’s best marketing book. Contagious was New York Times, Wall Street Journal, and Washington Post bestseller and has been translated into over 35 languages. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this book will explain why, and show you how to leverage these ideas to craft contagious content.

Discover how six basic principles drive all sorts of things to catch on. Contagious : Why Things Catch On reveals the secret science behind why products, services, and ideas become popular. It was also a Wall Street Journal and Washington Post bestseller and has been translated into over 25 languages. Invisible Influence spent more than three months on the New York Times bestseller list. Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? This book will show you how. Invisible Influence : The Hidden Forces that Shape Behavior. Discover the five hidden factors that impede change, and how by mitigating them, you can become a catalyst. Overcoming resistance by reducing friction and lowering the hurdles to action. Successful change isn’t about pushing harder or exerting more energy. Could there be a better way? This book introduces a revolutionary approach to change. We push and push, but often nothing happens. Startups want to change industries and non-profits want to change the world. Marketers want to change customers’ minds and leaders want to change organizations. Everyone has something they want to change. The Catalyst : How to Change Anyone’s Mind. Over a million copies of his books are in print in over 35 countries around the world. Why do some products, ideas, and behaviors catch on? What drives word of mouth? How does influence work? And how can we be more effective at changing minds and organizations? Professor Jonah Berger examines the behavioral science behind these and other questions.

He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.

Contagious de jonah berger